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Daniel Covarrubias

LO·GIS·TECHS

The Exponential Technologies Transforming How Goods Are Transported, Handled, and Cleared Through Customs

Daniel Covarrubias, Ph.D. — Director, Texas Center for Border Economic & Enterprise Development, TAMIU

Originally published February 2023 (Wilson Quarterly) | Updated February 2026

0
Technology Categories
Tracked by MHI/Deloitte
0%
AI Adoption
Projected by 2029
$0T+
Annual Trade
Through US land ports
0%
of Leaders
Increasing tech investment

Source: MHI & Deloitte 2025 Annual Industry Report

Why “Logistechs”?

The term was coined to capture a phenomenon that had no name: the simultaneous convergence of multiple exponential technologies upon the logistics industry. Individual innovations had been studied in isolation, but the compound effect — when AI meets IoT meets blockchain meets autonomous systems — demanded a unifying concept.

“Logistechs represent the impact that exponential technologies have on logistics. We classify them as the exponential technologies that support the transport of goods, that improve their handling, and that expedite their customs clearances.”

— Daniel Covarrubias, Ph.D.

Transport

  • Autonomous vehicles
  • Drones
  • Cargo blimps
  • IoT sensors
  • Route optimization

Handling

  • Robotics
  • Warehouse automation
  • 3D/4D printing
  • Digital twins
  • AR/VR

Clearance

  • AI risk assessment
  • Blockchain docs
  • Predictive analytics
  • Auto compliance

This convergence is a hallmark of the Fourth Industrial Revolution. When multiple exponential technologies grow simultaneously, their growth curves intertwine, creating acceleration that compounds rather than merely adds. Logistechs captures this convergence as it applies to the movement, handling, and clearance of goods across borders.

“The next stage of North American competitiveness won’t come from more lanes; it will come from better data, smarter coordination, and applied A.I.”

— Daniel Covarrubias, Cali-Baja Business Summit 2025
As published in The Wilson Quarterly, February 2023

The Logistechs Living Lab

The first logistics digitalization living lab focused on cross-border flows, housed at TAMIU’s Texas Center for Border Economic & Enterprise Development. It brings together technology providers, logistics firms, government agencies, and researchers to pilot real solutions in a controlled yet operational environment.

1

Problem Identification

2

Collective Intelligence

3

Pilot Testing

4

Solutions

Participant Roles

Active Pilot Programs

Unified Trailer Interchange Application

Supply chain security, traceability, and predictive maintenance through IoT-enabled trailer tracking.

IoT Sensor Comparison for Traceability

Comparative analysis of sensor technologies for real-time cargo traceability across border crossings.

Living Lab Sessions bring startup companies to present AI solutions, digital twins, and IoT applications to the logistics community in accessible formats — bridging the gap between cutting-edge technology and practical implementation.

“By participating in these sessions, SMEs can gain valuable insights, network with peers, and discover practical ways to implement Logistechs in their operations.”

— Rio Grande Guardian, July 2024
Interested in participating? Contact the Texas Center

The Framework

Logistechs categorizes exponential technologies by their primary function in the logistics ecosystem, each delivering distinct operational benefits.

LOGISTECHSTRANSPORTEfficiencyHANDLINGCost ReductionCUSTOMSSpeed

Click a category to explore its technologies

Technologies & Impacts

Each Logistech delivers measurable improvements across the supply chain, from operational efficiency to compliance and visibility.

Select Technology

Explore Technology Impacts

Select a technology to see its impacts and applications

Complete Impact Matrix

Internet of Things
efficiencyspeedthroughputquality
Robotics and Automation
productivityefficiencyorder fulfillment rate & delivery
Predictive Analytics
traceabilityvisibilityforecasting
Artificial Intelligence
flexibilityreliabilityspeedreduce in product losses
Driverless Vehicles and Drones
accuracyefficienciesreducing costsimproving service quality
Blockchain
real time visibilitytracking & compliance

What the data shows

Six numbers that define the Logistechs moment

One dataset, six lenses. Click through the tabs to see the adoption curve, where disruption concentrates, where AI is landing, the talent response, the barriers slowing adoption, and the readiness gap that frames the opportunity.

The Adoption Surge

Supply chain technology adoption is accelerating exponentially. AI adoption alone is projected to nearly triple, from 28% today to 82% by 2029.

In Use Today
Within 5 Years
% of organizations
28% → 82%
AI adoption projected to nearly triple by 2029

Source: MHI & Deloitte 2025 Annual Industry Report (n=700+ supply-chain leaders). Readiness tab adds PwC Digital Trends in Supply Chain Survey 2022.

The Convergence Effect — Why Exponential Matters

The McKinsey Global Institute finds that transportation and warehousing has the 3rd highest automation potential of any sector. But the real story isn’t any single technology — it’s convergence.

Top Companies by Market Cap — 1979

1
ExxonMobil
Oil & Gas
2
IBM
Computing
3
AT&T
Telecom

Top Companies by Market Cap — 2024

1
Microsoft
Technology
$3T
2
Apple
Technology
$3T
3
Google
Technology
$1.9T
74%
Increase in logistics technology investment post-pandemic
$26M → $13M
Average supply chain spending normalized from 2023 peak to pre-pandemic levels (Deloitte)

“This convergence is why Logistechs matter. Individual technologies improve operations. But when AI meets IoT meets blockchain meets autonomous systems, the effect isn’t additive — it’s multiplicative.”

Logistechs for SMEs — The Family Business Challenge

Established family-owned logistics SMEs face a unique “comfort trap”: traditional methods combined with consistent profitability create reluctance to change. Yet the Laredo corridor alone handles $330B+ in annual two-way trade — and SMEs are its backbone.

Efficiency & Cost Reduction

Automated processes, predictive analytics, and real-time tracking reduce operational overhead and eliminate manual bottlenecks.

Enhanced Customer Service

Unprecedented shipment visibility and automated updates give clients real-time confidence in their supply chain.

Competitive Positioning

Data-driven insights and tailored services allow SMEs to compete with larger firms on technology, not just price.

Strategic Adoption Path

1
Start Small
Pilot one pain point with a single technology solution
2
Invest in Training
Upskill employees to understand and champion the technology
3
Scale
Expand successful pilots across operations and integrate systems

Logistechs in the wild

Where the framework has been the brief

Selected talks, panels, and publications where the Logistechs framework was the featured topic, from Washington to Mexico City to Tokyo-adjacent supply chain forums.

  1. Feb 2023

    Wilson Quarterly Publication

    Washington, D.C.

    "A Living Lab at the Southern Border"

    First formal publication of the Logistechs framework, establishing the term in academic and policy discourse.

  2. Apr 2023

    ABS Annual Conference

    Tempe, AZ

    "Smart Borders" research paper

    Presented peer-reviewed research on how smart border technologies can transform cross-border trade flows.

  3. Nov 2023

    APEC 2023 Workshop

    San Francisco, CA

    Supply Chain Digitalization panel

    Invited by the U.S. Trade Representative to present Logistechs framework to Asia-Pacific trade leaders.

  4. Feb 2024

    Manifest 2024

    Las Vegas, NV

    Logistics technology innovation

    Presented to the largest logistics technology conference audience in North America.

  5. Jul 2024

    TradeHub Summit 2023

    Mexico City

    Closing masterclass for CAAAREM

    Delivered closing masterclass to Mexico's customs brokers association on technology adoption.

  6. Aug 2024

    ANTP 2024 Forum

    Mexico

    AI impact on logistics

    Addressed Mexico's National Association of Private Transport on AI-driven logistics transformation.

  7. Sep 2024

    CiLOG 2024

    TAMIU, Laredo

    Book presentation + Logistechs conference

    Hosted the international logistics conference with Logistechs as the central theme.

  8. Sep 2024

    TradeHub Summit 2024

    Mexico City

    Closing masterclass

    Return invitation to deliver the closing masterclass on logistics digitalization.

  9. Apr 2025

    NASCO Continental Reunion

    Fort Worth, TX

    Keynote address

    Keynote on the North American SuperCorridor's technology future and Logistechs integration.

  10. Nov 2025

    Cali-Baja Business Summit 2025

    San Diego/Tijuana

    Smart Border Coalition panel

    Panel on smart borders with the US-Mexico Foundation C26+ working group.

10 engagements · scroll horizontally for more

DC

Daniel Covarrubias, Ph.D.

Director, Texas Center for Border
Economic & Enterprise Development

TAMIU A.R. Sanchez Jr. School of Business

Education

  • Ph.D. — Deusto Business School (Spain)
  • M.A. Political Science — TAMIU
  • MBA — UTSA
  • BBA — Monterrey Tec

Board Positions

  • TRB Standing Committee on International Trade & Transportation (National Academies)
  • CBP COAC Cross-Border Recognition Working Group
  • US-Mexico Foundation C26+ Smart Borders Working Group

Media

Wall Street Journal, Texas Standard, PBS

Explore the Logistechs Framework

Dive deeper into the research, get the book, or join the conversation on cross-border technology and trade innovation.

dcova@tamiu.edu| 956.326.2520

Texas Center for Border Economic & Enterprise DevelopmentTexas A&M International University

Daniel Covarrubias, Ph.D.

Daniel Covarrubias, Ph.D.

Director, Texas Center for Border Economic & Enterprise Development

Texas A&M International University

Researching the intersection of trade policy, exponential technologies, and cross-border economic integration from the Texas-Mexico border.